Strategic plan for Blueberries New Zealand
Mission Statement
Blueberries New Zealand seeks to further the interests of the New Zealand blueberry industry.
Objectives:
Political
- To facilitate lobbying and information transfer to growers on matters which may affect their business.
- To represent the interests of the New Zealand blueberry industry in those international forums where New Zealand blueberries are marketed.
Technology or Information Transfer
- When matters arise of interest or effecting the industry, coordinate and fund where required.
- To facilitate the transfer of information and technology to the NZ blueberry industry.
Promotion
- To promote the sale and consumption of blueberries both in NZ and overseas appropriate to foreseeable production levels via a range of media including television and print.
- To facilitate the promotion of New Zealand blueberries by providing generic promotional resource material to the industry at cost, or at a discount.
- Developing a resource of material such as photographs video footage, and recipes available for industry use.
- Maintaining a knowledge base of information about the blueberry industry available through this website.
Research and Development
- Provide direction for the breeding program by way of objectives
- Provide funding at an appropriate level for the breeding program.
- Provide management services for the propagation division from within existing services
- To seek cost effective research for other projects for the industry as required
Quality
- To establish health guidelines for fruit production, harvesting, packing, handling, storage and transportation.
- To establish quality control guidelines for export sales of fresh and frozen fruit.
- To coordinate training days for quality control information transfer.
- Coordinate and fund the monitoring of spray diaries, chemical usage, quality auditing, and other quality or health issues as they arise.